[EUCommunity]

they're refusing to give me one because of my initial non-receipt claim

Did you withdraw the DNA claim, and told them that you've located the package?

yes

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yes I can return it only in store because I had called and filed a case of non receipt they are saying no because it my first claim that's how I found out I can't get a label changing my story to that

You bought the item online, surely you are still therefore able to return the item under the Consumer Rights Act. Maybe they wont give you a label but you must be able to return the TV to their returns address using your own courier.

they're saying in store is my only option

They can say that if they want but they're legally bound to accept the return online. As I said, they wont need to give you a label but to deny you a return is a breach of the Consumer Rights Act.