[fire]

If I were to explain SE'ing companies to someone who doesnt know anything about it, What would I say?

Allow me to answer, If I may.

In simple terms and In short: "Manipulate the representative Into performing an action that he's not supposed to do- Issue a refund or send a replacement Item at no extra cost".

good definition.
I was going to explain a close friend what this is after him hearing about it in a conversation online.