[mothered]

I like this. Although, there's more to advertising and branding than the word "Doritos". The colours, the triangle... that's all part of it.

Clever advertising.

It can actually attract more attention. Viewers will try and figure out what It Is, as opposed to Ignoring the same old boring ad.

Yeah exactly! That's entirely what I'm getting at. Advertising and brand image comes from all kinds of signs and signifiers.
"Seeing through the marketing trick" aside, I do like the add. And I have been craving Doritos ever since. XD

I absolutely agree.

It's different to the majority of ads that are thrown In your face In an annoying fashion. Enjoy your Doritos. In fact, I'm heading to my local mall soon so I think I'll buy an extra large pack.