[Hysho]

Curious if customization is possible, or included. Would be better to buy one of those, than a bunch of figures.

From what the article was saying, it's only their own character or the Oreimo character Ayase Aragaki. I can't see why they wouldn't be able to expand that in future, though.

How cool would it be if you could have like your game character in one of those?

If they allowed a different type of character or allow you to insert your own characters to make your very own customizable hologram assistant then It would probably be worth the price for me.