[insidious]

Hadn't seen this until now, but this looks just like the 'phonebloks' idea from 2013

I looked up phonebloks and it turns out its the same thing as Project Ara.
Scroll down a little on their "our journey" page: https://phonebloks.com/journey

Google/Alphabet has become this behemoth that's been eating up alot of little companies to further their agenda and expand their prospects. Everytime I see one of these startup-esque companies like Phonbloks or something, there's bound to be Google lurking around the corner with another product similiar to it.

It's like the Bell Labs of our day