[mothered]

I don't see why they care if content is pirated.

They care due to the fact that the consumers are resorting to free content, rather than the need to pay ridiculous amounts of money for a given product.

Take Microsoft Office Pro 2013, priced at $599 retail. That's for one standalone PC. It's the greed of the Vendor (namely Microsoft In this scenario), that entices the consumer to opt for free pirated material- and rightly so.