Quote:Lynda.com - User Experience Fundamentals for Web Design | Size 494.66 MB

Discover how to create a user experience that embodies utility, ease of use, and efficiency by identifying what people want from websites, how they search for information, and how to structure your content to take advantage of this. In this course, author Chris Nodder shows how to merge engineering, marketing, graphical and industrial design, and interface design to create a website that meets the needs of your customer, and is simple, elegant, and engaging. The course shows how to use graphics to help rather than hinder visitors, balance advertising and content, and integrate video, audio, and other media. Other tutorials consider the landing page experience and elements like contact forms from the visitor's perspective.

Topics include:
Applying simple, consistent, and standard design principles
Tailoring your menus, site map, and links for visitors
Understanding progressive navigation
Formatting page for information exchange
Understanding the importance of the homepage
Creating compelling category and landing pages
Showing the price for products
Having a call to action
Asking for information on forms
Using media to tell your story
Earning ad revenue without discrediting your site

author: Chris Nodder
subject: Web, User Experience
level: Beginner
duration: 1h 47m
released: Dec 20, 2012