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Learning Search Engine Optimization (SEO): A Video Introduction
Skills for Effective Online Marketing

Search engine optimization (SEO) has emerged from humble beginnings to become an industry unto itself. In this course, published in association with our partners at Sybex (a Wiley imprint), SEO expert Matt Bailey explains how SEO is different from traditional marketing, how search engines work, and how to tune your website so it not only ranks high in search engines, but attracts and holds visitors. You’ll learn how to make the most effective use of keywords, social media, links, analytics, local/mobile search, and more. And more importantly, you’ll learn how to plan an overall strategy for using SEO to improve the value of your business, and how to accurately measure the success of that plan.

Trainer: Matt Bailey
ISBN Code: 978-1-1184-6603-2
Publication date: Feb 4, 2013