Toys “R” Us Is Making a Comeback Thanks to Adult Shoppers

The iconic toy retailer is seeing renewed interest as more adults return to its stores.

Toys “R” Us has been reopening stores as the brand finds a new audience beyond children.
A big part of the renewed interest is adult shoppers. Collectors, gamers, nostalgic millennials, and adults buying collectibles and hobby products are helping drive traffic.

The trend shows how toy stores are becoming less about simply buying toys for kids and more about collecting, nostalgia, gaming, and fandom culture. For many adults, walking into Toys “R” Us again is basically a nostalgia trip.

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https://people.com/toys-r-us-opening-120-new-us-stores-in-major-comeback-12127328

(09-23-2026, 08:01 AM)Acelister Wrote: LEGO, Funko Pops and Transformers are probably to account for most of their sales to adult collectors

(09-23-2026, 08:01 AM)Acelister Wrote: LEGO, Funko Pops and Transformers are probably to account for most of their sales to adult collectors

(09-23-2026, 01:16 PM)Oni Wrote:

(09-23-2026, 08:01 AM)Acelister Wrote: LEGO, Funko Pops and Transformers are probably to account for most of their sales to adult collectors

My guess would have been Pokemon cards. Enough grown men fighting with 7 year olds over ETBs, to support a small country probably.