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Marketing Colours - Printable Version

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Marketing Colours - H3RR3S - 04-28-2020

Back in school I've learned that specific colors can give you specific feelings. Like the color blue should give people the feeling of security. But is this actually true?
Like when I see companies design specific logos I would not get a specific feeling just from the colors they use.

RE: Marketing Colours - mothered - 04-28-2020

Quote:Back in school I've learned that specific colors can give you specific feelings.
I've yet to hear or read anything to this effect.

What exactly did you learn?

RE: Marketing Colours - Oni - 04-29-2020

Color schemes are definitely important, as it's possible to confuse people what you're marketing when it comes to branding. Red/black might work for us, but for other businesses it probably wouldn't.

RE: Marketing Colours - Jiggly - 04-29-2020

There is a LOT of market research on images, colours, font types etc. The reality is that: It depends.

It is often believed (backed up by some select studies), that if you were to give someone two business cards, a red one or a blue one, the blue would seem more trustworthy and professional.

It's entirely to do with our brains ability to interpret signs and symbols (semiotics). Associating an entire feeling to a colour seems very oversimplified. However, if you add other signs/symbols, like a message in a particular font, with a selected image, you may create an emotional response.

RE: Marketing Colours - H3RR3S - 04-29-2020

(04-28-2020, 09:34 PM)mothered Wrote:
Quote:Back in school I've learned that specific colors can give you specific feelings.
I've yet to hear or read anything to this effect.

What exactly did you learn?

I studied marketing and we had to design a logo and explain why we used those colors.
As you can see here in this picture you can see which colors are linked with which feelings.
But IMO I really think this doesn't play a big role in marketing.

Picture:
Spoiler:
[Image: Psychological-Impact-of-Colors-for-color...keting.jpg]

(04-29-2020, 06:36 AM)Oni Wrote: Color schemes are definitely important, as it's possible to confuse people what you're marketing when it comes to branding. Red/black might work for us, but for other businesses it probably wouldn't.
When you designed this forum, why did you choose for red and black? Did you do it because you think it looks good or because it links to some specific feelings?

RE: Marketing Colours - mothered - 04-29-2020

(04-29-2020, 03:24 PM)Malcom Wrote: I studied marketing and we had to design a logo and explain why we used those colors.
As you can see here in this picture you can see which colors are linked with which feelings.
But IMO I really think this doesn't play a big role in marketing.

Picture:
Spoiler:
[Image: Psychological-Impact-of-Colors-for-color...keting.jpg]

Quote:But IMO I really think this doesn't play a big role in marketing.
I agree with this comment.

Personally, the colors are Immaterial to me. I look at the content and judge It based on that alone.

RE: Marketing Colours - Oni - 05-03-2020

(04-29-2020, 03:24 PM)Malcom Wrote:
(04-28-2020, 09:34 PM)mothered Wrote:
Quote:Back in school I've learned that specific colors can give you specific feelings.
I've yet to hear or read anything to this effect.

What exactly did you learn?

I studied marketing and we had to design a logo and explain why we used those colors.
As you can see here in this picture you can see which colors are linked with which feelings.
But IMO I really think this doesn't play a big role in marketing.

Picture:
Spoiler:
[Image: Psychological-Impact-of-Colors-for-color...keting.jpg]

(04-29-2020, 06:36 AM)Oni Wrote: Color schemes are definitely important, as it's possible to confuse people what you're marketing when it comes to branding. Red/black might work for us, but for other businesses it probably wouldn't.
When you designed this forum, why did you choose for red and black? Did you do it because you think it looks good or because it links to some specific feelings?

Personal preference. Though originally it was blue, not red.

RE: Marketing Colours - Jiggly - 05-03-2020

I would argue that everyone's response to the use of colour in adverts may be different.

For me, colour and presentation will make the difference for the initial "attention-grabbing" part. If someone cannot dedicate themselves to make a good quality advert, then how can I expect good quality products from them?

Consider this: Upon passing a few adverts, when you only see them for a few split seconds, colour can make hell of a difference.

You may also associate colours with certain products. For example, white text on a solid red background is typical of Coca-Cola. You may not need to even read the advert, to know what product it is for. The yellow M on a red background? Mcdonalds. Colour is every part of the content, as test is.

RE: Marketing Colours - Oni - 05-04-2020

(05-03-2020, 12:44 PM)Oni Wrote:
(04-29-2020, 03:24 PM)Malcom Wrote:
(04-28-2020, 09:34 PM)mothered Wrote: I've yet to hear or read anything to this effect.

What exactly did you learn?

I studied marketing and we had to design a logo and explain why we used those colors.
As you can see here in this picture you can see which colors are linked with which feelings.
But IMO I really think this doesn't play a big role in marketing.

Picture:
Spoiler:
[Image: Psychological-Impact-of-Colors-for-color...keting.jpg]

(04-29-2020, 06:36 AM)Oni Wrote: Color schemes are definitely important, as it's possible to confuse people what you're marketing when it comes to branding. Red/black might work for us, but for other businesses it probably wouldn't.
When you designed this forum, why did you choose for red and black? Did you do it because you think it looks good or because it links to some specific feelings?

Personal preference. Though originally it was blue, not red.

I'd also say that darker themes are becoming better quality than some of the blander light ones. Mobile/desktop apps have been offering darker themes more often, as well.

RE: Marketing Colours - Jiggly - 05-04-2020

(05-04-2020, 09:48 AM)Oni Wrote:
(05-03-2020, 12:44 PM)Oni Wrote:
(04-29-2020, 03:24 PM)Malcom Wrote: I studied marketing and we had to design a logo and explain why we used those colors.
As you can see here in this picture you can see which colors are linked with which feelings.
But IMO I really think this doesn't play a big role in marketing.

Picture:
Spoiler:
[Image: Psychological-Impact-of-Colors-for-color...keting.jpg]

When you designed this forum, why did you choose for red and black? Did you do it because you think it looks good or because it links to some specific feelings?

Personal preference. Though originally it was blue, not red.

I'd also say that darker themes are becoming better quality than some of the blander light ones. Mobile/desktop apps have been offering darker themes more often, as well.

They're also better for your eyes... And can help avoid headaches.