[ZanGetsu]

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Acknowledgments 11 Introduction 13 Part I�??Choosing Your Market 20 1. Lead or Bleed? . . . . . . . . . . . . . . . . . . . . . . 23 2. Supply and Demand . . . . . . . . . . . . . . . . . . . 27 3. Coding Don�??t Cut It Anymore . . . . . . . . . . . . . 31 4. Be the Worst . . . . . . . . . . . . . . . . . . . . . . . . 34 5. Invest in Your Intelligence . . . . . . . . . . . . . . . . 37 6. Don�??t Listen to Your Parents . . . . . . . . . . . . . . 41 7. Be a Generalist . . . . . . . . . . . . . . . . . . . . . . 46 8. Be a Specialist . . . . . . . . . . . . . . . . . . . . . . . 51 9. Don�??t Put All Your Eggs in Someone Else�??s Basket . . 54 10. Love It or Leave It . . . . . . . . . . . . . . . . . . . . 56 Part II�??Investing in Your Product 62 11. Learn to Fish . . . . . . . . . . . . . . . . . . . . . . . 65 12. Learn How Businesses Really Work . . . . . . . . . . 68 13. Find a Mentor . . . . . . . . . . . . . . . . . . . . . . . 70 14. Be a Mentor . . . . . . . . . . . . . . . . . . . . . . . . 74 15. Practice, Practice, Practice . . . . . . . . . . . . . . . . 76 16. The Way That You Do It . . . . . . . . . . . . . . . . . 81 17. On the Shoulders of Giants . . . . . . . . . . . . . . . 84 18. Automate Yourself into a Job . . . . . . . . . . . . . . 87 Part III�??Executing 94 19. Right Now . . . . . . . . . . . . . . . . . . . . . . . . 96 20. Mind Reader . . . . . . . . . . . . . . . . . . . . . . . 98 21. Daily Hit . . . . . . . . . . . . . . . . . . . . . . . . . 101 Prepared exclusively for Alison Tyler CONTENTS 8 22. Remember Who You Work For . . . . . . . . . . . . . 103 23. Be Where You�??re At . . . . . . . . . . . . . . . . . . . 106 24. How Good a Job Can I Do Today? . . . . . . . . . . . 109 25. How Much Are You Worth? . . . . . . . . . . . . . . . 112 26. A Pebble in a Bucket of Water . . . . . . . . . . . . . 115 27. Learn to Love Maintenance . . . . . . . . . . . . . . . 118 28. Eight-Hour Burn . . . . . . . . . . . . . . . . . . . . . 122 29. Learn How to Fail . . . . . . . . . . . . . . . . . . . . 125 30. Say �??No�?� . . . . . . . . . . . . . . . . . . . . . . . . . 128 31. Don�??t Panic . . . . . . . . . . . . . . . . . . . . . . . . 131 32. Say It, Do It, Show It . . . . . . . . . . . . . . . . . . . 135 Part IV�??Marketing... Not Just for Suits 143 33. Perceptions, Perschmeptions . . . . . . . . . . . . . . 146 34. Adventure Tour Guide . . . . . . . . . . . . . . . . . 149 35. Me Rite Reel Nice . . . . . . . . . . . . . . . . . . . . 152 36. Being Present . . . . . . . . . . . . . . . . . . . . . . . 154 37. Suit Speak . . . . . . . . . . . . . . . . . . . . . . . . . 158 38. Change the World . . . . . . . . . . . . . . . . . . . . 160 39. Let Your Voice Be Heard . . . . . . . . . . . . . . . . . 162 40. Build Your Brand . . . . . . . . . . . . . . . . . . . . . 166 41. Release Your Code . . . . . . . . . . . . . . . . . . . . 168 42. Remarkability . . . . . . . . . . . . . . . . . . . . . . . 171 43. Making the Hang . . . . . . . . . . . . . . . . . . . . . 174 Part V�??Maintaining Your Edge 179 44. Already Obsolete . . . . . . . . . . . . . . . . . . . . . 181 45. You�??ve Already Lost Your Job . . . . . . . . . . . . . . 184 46. Path with No Destination . . . . . . . . . . . . . . . . 186 47. Make Yourself a Map . . . . . . . . . . . . . . . . . . 188 48. Watch the Market . . . . . . . . . . . . . . . . . . . . . 190 49. That Fat Man in the Mirror . . . . . . . . . . . . . . . 192 50. The South Indian Monkey Trap . . . . . . . . . . . . . 195 51. Avoid Waterfall Career Planning . . . . . . . . . . . . 199 52. Better Than Yesterday . . . . . . . . . . . . . . . . . . 202 53. Go Independent . . . . . . . . . . . . . . . . . . . . . 206

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