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Cyber-security company, Clario Tech, analysed approximately 50 companies and looked at the amount of data they could legally collect from someone using their service. They released their report in October, and unsurprisingly perhaps, Facebook is as the top, with the largest portion of data collected. In second place? Instagram, which is owned by Facebook. The report also noted that the retail sector appeared to collect significantly less data, than social media. I personally assume that this is more to do with marketing, than anything else. I also noticed the mention of the NHS Covid-19 app. This is the UK's Test and Trace application. I actually would have expected it to be higher. Due to the precise purpose of the app, I believe this makes good sense. Otherwise, it does not serve its purpose.

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"Despite being the biggest online retailer in the world, (and spending around $11 billion on advertising in 2019,) Amazon only collects a fraction of data compared to other businesses, 23.53%," Atamaniuk wrote. "Beyond the obvious things, like your name, email address, home address and bank details, it collects little else other than what it needs to run its business," she noted. "What Amazon has intentionally set out to do is identify the quality data that directly leads to the kind of interaction that moves their business needle, compared to others who collect peta bytes of quantity data that some day might be meaningful," Miller added. Amazon's approach to data collection appears to be in line with emerging attitudes toward information. "One of the basic principles of modern data privacy is to collect as little information as needed and to store it for the least amount of time necessary," explained James E. Lee, chief operating officer at the Identity Theft Resource Center in San Diego. "This is one of the bedrock principles of the European approach to privacy, often described as 'privacy by design,'" he told TechNewsWorld. "It is just now being seriously discussed in the U.S. as a result of state privacy laws, but we have a long way to go before businesses are actively practicing this principle."

Read the full article here for a more detailed description of Clario's findings