[Spooky]

Men are visual creatures, we are biased towards looks. With that said it depends entirely on the situation/environment.

If I am dating, looks mostly matter. I do not want an overweight, unhygienic person to bear my child. This says a lot about the motivation of one's self. I don't want a 10/10 model or the most beautiful woman on the planet, but I want someone who proves they take care of their health.
If I were an employer and were interviewing others for a position, looks 100% matter.