[Inori]

I mean haven't worms been doing this for years? It's the same concept I think? Essentially its just transferring more info and the ability to learn further possibly building off of what was already learned. Data transfer and adaptable programs. Not too crazy conceptually I believe. But then  again I feel like all programs seem simple in the beginning.

Afaik worms work by self-replication. From what I understand from the article, this is able to build other AI beyond just itself.

Correct. Tl; dr: Google made an AI that makes better AIs than Google.